At Susa, we’re drawn to companies that quietly power the global economy. These are businesses building infrastructure behind the scenes, the kind that doesn’t make headlines until one day it’s indispensable. We backed Flexport when we saw how global logistics, though invisible to most, held massive inefficiencies. We backed Robinhood when it was clear the financial system had room for radically better access.
When we met Sid and Rameez, we saw the same pattern. B2B trade represents one of the largest, most essential, and least modernized systems in the world. Every physical product we touch, from construction materials to consumer goods, depends on a chain of suppliers, manufacturers, distributors, and retailers working together. But the infrastructure that supports these relationships is slow, opaque, and manual. Paper forms, phone calls, emails, faxes. Trillions of dollars move through systems built for a different era.
Nuvo is rearchitecting how businesses connect and coordinate with one another by building the foundational infrastructure for B2B trade. What sets their approach apart is how they’ve solved the connectivity challenge across a fragmented supply chain. Historically, enterprise software has been built in vertical silos – one platform for manufacturers, another for distributors, yet another for retailers — because each segment operates with different workflows, requirements, and norms. But Nuvo recognized that trade doesn’t happen in silos. It happens between businesses, across industries, and across systems that were never designed to talk to each other.
To modernize B2B trade, every business in the supply chain needs a shared, trusted infrastructure for identity and connectivity. Nuvo’s core insight was to build that layer — a universal profile where any company, regardless of size or sector, can manage its identity, relationships, and trade data in a verified and structured way. These profiles include the essential signals every trade partner needs, from compliance checks and creditworthiness to financials and trade history. Activating new trade partnerships becomes faster speed and higher trust, no longer requiring paper applications, manual reviews, and weeks of back-and-forth. As more businesses adopt Nuvo to exchange this information, it becomes the default way to initiate and grow trade relationships across the supply chain.
But what makes Nuvo compelling is what comes next. Once trusted relationships are established and centrally managed on Nuvo, there is a massive opportunity to transform how trade actually happens. Every transaction spans dozens of steps, touching multiple teams, systems, and processes on both sides of a trade. Nuvo is uniquely positioned to embed intelligence into these activities to make trade faster, more reliable, and more scalable.
We first invested in Nuvo’s seed round three years ago because we believed in Sid and Rameez, and in their clarity about just how broken this part of the world is. They saw a way to rebuild the infrastructure from first principles and set a new standard for how businesses connect, coordinate, and grow.
Three years later, that conviction has only grown stronger. The team continues to execute with urgency, focus, and ambition. The product has evolved into a platform with real network effects, trusted by more than 50,000 businesses and growing every day. And the scale of what Nuvo can unlock for global trade has become even clearer.
Nuvo is a powerful example of how technology can reshape industries that quietly touch every part of our lives, from the materials in our homes to the goods on our shelves.
We are proud to have been partners to Sid and Rameez from the very beginning, and we are excited to welcome Sequoia and Spark to the journey as Nuvo builds the future of B2B trade.
If you’re a manufacturer, brand or distributor looking to leverage trade credit as a competitive strategy, reach out here. If you’re interested to join the team and advance their mission, explore open roles here.